About Us

About Sabona - Sabona of London, makers of high quality health products. 

Sabona, The name people trust. 

Sabona has been established since 1959, with over 60 years experience of producing high quality copper bracelets, since which time, over 12 million Sabona Bracelets have been sold worldwide. Sabona is internationally recognised as the premier marketer of copper and more recently, magnetic bracelets and have many distributors throughout the world.  

Sabona Copper Bracelets are an entirely safe natural health product designed to aid relief from general aches and pains, arthritis and rheumatism. 

Sabona Bracelets are made from the purest copper sources (99% pure copper), which is important because many competitive copper bracelets have traces of nickel content which is not recommended. 

Sabona is worn by people from all works of life and many high profile personalities and many international sports men and women.

How does copper work?

Copper has been used for its medicinal qualities by almost every civilisation since it's first recording by the Ancient Egyptian in the Papyrus Papers over 4000 years ago. However, it is only since the 1960's that modern medicine has investigated into the healing properties of this unique metal. 

Copper is one of the most important metals in the human body. Like all other metals such as iron, magnesium and zinc, the body needs them to function. However, like all of these other metal elements it cannot be produced by the body and therefore needs to be obtained by some other method. 

There was a time when our copper intake was adequate. This was obtained through the food we ate. However, with today's intensive agricultural practices and food processing (which removes much of the food's nutritional value), this is no longer the case. 

Today, as more information becomes available, alternative health care and home remedies are gaining popularity. Health publications include copper bracelets as a home remedy to possibly ease the pain from arthritis in some people who seem to get an insufficient amount of copper from their food. 

There is ever increasing evidence that Sabona copper complexes have anti-inflammatory properties, and it is this characteristic that is of interest, and benefit to people who suffer from aches and pains. In the opinion of Professor John Sorenson, Professor of Chemistry who has researched copper for over 30 years, there is benefit to wearing a Sabona Copper Bracelet. 

For more information on how a Sabona Copper Bracelet actually works, please see our FAQ pages >

The idea behind magnetic therapy

Magnets have been used in different cultures over the years to promote good health. It is believed that magnets worn on the body can improve circulation, thereby helping the body get more of the nutrients it needs from the blood.

Sabona uses non-rusting Sammarian-Cobalt magnets all placed bio-north to the skin. We offer a range of different styles of magnetic bracelets with different strengths of magnets. Sabona magnets are measured in the gauss surface strength. 


Sabona History

Sabona was founded in London at the end of 1959 beginning of 1960 by a French aristocrat, Vicomte Jacques d’Orthez, who lived in a house in Cadogan Square London SW1 together with his wife, the actress Moira Lister.  He came to recognise the health benefits of copper as a result of his frequent visits to Africa where copper has been worn in many parts of Africa not only as decoration but for medical reasons, going back over 1,000 years.

Jacques d’Orthez developed a special formulation for very high quality copper and registered the trademark Sabona internationally in 1960.

Sabona started in a very small way and the bracelets became famous due to the fact that so many high profile people, not only in England but internationally, where seen to be wearing Sabona bracelets.  For example, in 1978, USA Vogue Magazine wrote the following article:

"In England, France, Italy and increasing in the U.S., the fad for the Sabona bracelet keeps rolling along;  wearers believe firmly that the copper’s thermal properties keep dampness from causing aches, pains and  twinges.  Among the more celebrated wearers are the Duke and Duchess of Windsor, Leland Hayward, Lauren Bacall, the Marquess of Bath, Coco Chanel, Baronne Guy de Rothschild, Stavros Niarchos, Princess Domietta Hercolani, Pierre Cardin……the list is endless.”

Also in the 1970’s, Sabona became the height of fashion in the USA, selling in the top quality stores such as Nieman Marcus, Saks of 5th Avenue and Cartier New York decorated Sabona copper bracelets with genuine 18 carat gold and the equivalent price today to the public would be US$1,000 each.

During the 60 years since Sabona started, the business has grown worldwide as the leading natural health copper bracelet company with big sales not only to drug stores and health shops but also to golf and sports markets where many top sporting personalities wear Sabona because they believe in the health benefit.

Sabona has been seen on the wrist of many high profile people, including, HRH Prince Philip Duke of Edinburgh, Roger Moore, Robert Wagner, Norman Mailer, Michael Caine, Seve Ballesteros, Ian Woosnam, Sir Gary Sobers, Ian Botham, Mark McNulty, Ernie Els, David Leadbetter, John Daly, Justin Leonard, Stuart Appleby, Chris Dimarco, Scott Verplank, Helen Alfredsson, Lindsay Davenport and Miguel Angel Jimenez.

Over 12-million Sabona have been sold and the ‘recommendation factor’ is the key to Sabona’s long term success.

In recent years, Sabona has developed an exclusive range of high quality stainless steel bracelets which offer magnetic therapy to an ever increasing market.

Sabona over the years has seen a lot of competitors come and disappear due to the fact that the brand name Sabona represents the highest integrity and the best quality of product, established over 60 years.