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About Us

 

About SABONA of London – The name people trust

SABONA of London has been making high quality health products since 1959. With over 60 years of experience producing high quality copper bracelets, and over 12 million individual bracelets sold worldwide, Sabona is internationally recognised, and represented by many distributors throughout the world.

SABONA – The mark of quality

SABONA copper bracelets are an entirely safe, natural health product, designed to promote relief from general aches and pains, arthritis and rheumatism.

Over time, recommendation from one satisfied customer to another has been the key to SABONA’s success. SABONA bracelets have been seen on the wrist of many of the most high profile names of the past sixty years - including HRH Prince Philip the Duke of Edinburgh, Roger Moore, Michael Caine, Seve Ballesteros, Ian Woosnam, Sir Gary Sobers, Ian Botham, Miguel Angel Jimenez, Justin Leonard and Lindsay Davenport.

SABONA - The purest copper

Bracelets supplied by SABONA of London are made from the purest quality copper (99% pure), an important factor when choosing your bracelet, as many competitors’ bracelets include traces of nickel, which is not recommended in quality jewellery. In recent years, SABONA has also developed an exclusive range of high quality stainless steel bracelets which offer magnetic therapy to an ever-increasing market.

SABONA - Integrity and innovation

SABONA was founded in London by a French aristocrat, Vicomte Jacques d’Orthez, who came to recognise the health benefits of copper as results of his frequent trips to Africa, where copper has been worn for its decorative and medicinal properties for over a thousand years. Jacques d’Orthez developed a special formulation for super-high quality copper, and registered the SABONA trademark in 1960. His wife was the actress Moira Lister, and soon the most influential members of the international community were sporting a SABONA bracelet:

As American Vogue wrote in 1978: "In England, France, Italy and increasingly the US, the fad for the SABONA bracelet keeps rolling along: wearers firmly believe that the copper’s thermal qualities keep dampness from causing aches, pains and twinges… among the most celebrated wearers …..Lauren Bacall, Coco Chanel, Pierre Cardin…the list is endless.”

SABONA – A history of quality

Copper has been used for its medicinal qualities by almost every civilisation since it was first noted by the ancient Egyptians in the Smith Papyrus over 4000 years ago. And since the 1960s, modern medicine has further investigated the healing properties of this unique metal.

As with other metals – iron, magnesium, zinc – the body needs copper to function. But like these trace elements, copper cannot be produced by the body and therefore needs to be obtained from external sources.

At one time, the copper we required was obtained via the food we ate. But today, with intensive agricultural practices and subsequent processing removing much of the nutritional value from our food, this is no longer the case.

Now, as more information becomes available to consumers, alternative health and complementary remedies are an acknowledged additional path to self-care and wellness. Health publications include copper bracelets as a potential means to ease arthritic pain in those who obtain an insufficient amount of copper from their food.

In the opinion of Professor John Sorenson, Professor of Chemistry who has researched copper for over 30 years, there is benefit to wearing a SABONA Copper Bracelet.

For more information on how a SABONA Copper Bracelet works, please see our FAQ page.
 


Sabona History

Sabona was founded in London at the end of 1959 beginning of 1960 by a French aristocrat, Vicomte Jacques d’Orthez, who lived in a house in Cadogan Square London SW1 together with his wife, the actress Moira Lister.  He came to recognise the health benefits of copper as a result of his frequent visits to Africa where copper has been worn in many parts of Africa not only as decoration but for medical reasons, going back over 1,000 years.

Jacques d’Orthez developed a special formulation for very high quality copper and registered the trademark Sabona internationally in 1960.

Sabona started in a very small way and the bracelets became famous due to the fact that so many high profile people, not only in England but internationally, where seen to be wearing Sabona bracelets.  For example, in 1978, USA Vogue Magazine wrote the following article:

"In England, France, Italy and increasing in the U.S., the fad for the Sabona bracelet keeps rolling along;  wearers believe firmly that the copper’s thermal properties keep dampness from causing aches, pains and  twinges.  Among the more celebrated wearers are the Duke and Duchess of Windsor, Leland Hayward, Lauren Bacall, the Marquess of Bath, Coco Chanel, Baronne Guy de Rothschild, Stavros Niarchos, Princess Domietta Hercolani, Pierre Cardin……the list is endless.”

Also in the 1970’s, Sabona became the height of fashion in the USA, selling in the top quality stores such as Nieman Marcus, Saks of 5th Avenue and Cartier New York decorated Sabona copper bracelets with genuine 18 carat gold and the equivalent price today to the public would be US$1,000 each.

During the 60 years since Sabona started, the business has grown worldwide as the leading natural health copper bracelet company with big sales not only to drug stores and health shops but also to golf and sports markets where many top sporting personalities wear Sabona because they believe in the health benefit.

Sabona has been seen on the wrist of many high profile people, including, HRH Prince Philip Duke of Edinburgh, Roger Moore, Robert Wagner, Norman Mailer, Michael Caine, Seve Ballesteros, Ian Woosnam, Sir Gary Sobers, Ian Botham, Mark McNulty, Ernie Els, David Leadbetter, John Daly, Justin Leonard, Stuart Appleby, Chris Dimarco, Scott Verplank, Helen Alfredsson, Lindsay Davenport and Miguel Angel Jimenez.

Over 12-million Sabona have been sold and the ‘recommendation factor’ is the key to Sabona’s long term success.

In recent years, Sabona has developed an exclusive range of high quality stainless steel bracelets which offer magnetic therapy to an ever increasing market.

Sabona over the years has seen a lot of competitors come and disappear due to the fact that the brand name Sabona represents the highest integrity and the best quality of product, established over 60 years.